From Marc Benioff, Chairman and CEO of Salesforce
"Be an Industry Disruptor
" My four rules are: Build a great product, build demand in any way you can, make sure you have a distribution organization to fulfill the deman, and make sure your customers are happy-and that is the first rule, bu the way. those are the four elements. Is your product better than anyone else's-is it easier, more efficinet, simpler? Can you explain to people how it's better? Can you position it correctly in thier minds? Tha's what you're talking about-consciousness. When you talk about disruption, a market is just a group of people. Can you sell it, distribute it, get people to try it? Can you get it adopted? Then if you get tha customer satisfaction, it starts all over again. 
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