We offered 6 principles for making your data memorable.
1. Simplicity. Become a master at exclusion. Find the essential core of what you are presenting.
2. Unexpectedness. Keep your audience’s attention by presenting the data in a striking way.
3. Concreteness. Cut the vague corporate-speak. Use concrete language and data, examples and images.
4. Credibility. Back up your arguments with carefully-chosen numbers.
5. Emotions. Your community is a group of real people with real experiences and feelings.
6. Stories. We never forget stories. Don’t just measure relationships; describe them.
From radian6 www.radian6.com
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