Doing the Hard Things

The quote is from Godin's blog.

It reinforces something I read the other evening from a book called "Launch" which I found particularly helpful in focusing on what it is that makes for a powerful experience.  They ask you to think about Disneyland.  How many things of scale large and small they do to make the experience "magical" and boy does it work.  (Disclaimer, I haven't been in 20 years, but I certainly remember it.)
So in thinking about Disneyland with my own business, I immediately just became exhausted even thinking about it.  Changing from appointment calls, to scheduling to materials, to practice space, music, feedback.  It was so enervating, it was difficult to even continue to imagine. Hurt  my head.
But today is another day, and just like with anything else, I'm sure it's just a matter of planning, breaking it down, making the steps ever smaller. Prioritizing.  So, I love the inspiration of Disneyland, not literally, but of what can actually be accomplished with enough imagination.  Fortunately for me, I do bring something unique and innovative to my practice that helps me to stay motivated, that it's not just shine and no shoes. This blog post echoes the process.

 Doing the hard things
One model of organization is to find something that you're good at and that's easy and straightforward and get paid for that.
The other model is to seek out things that are insanely difficult and do those instead.
Dave Ramsey does a three hour radio show every day. He books theaters and has a traveling road show. He has the discipline to only publish a new book quite rarely, and to stick with it for years and years as it moves through the marketplace. He has scores of employees. And on and on. By doing hard work that others fear, he creates unique value.
Rick Toone makes guitars that others would never attempt. Rollin Thurlow does the same with canoes.
Henry Ford did the same thing with the relentless scale and efficiency he built at Ford. Others couldn't imagine raising their own sheep to make their own wool to make their own seat fabric...
"How do we do something so difficult that others can't imagine doing it?" is a fine question to ask today.