To be misunderstood.

To be alone, misunderstood, not like everyone else.
Sounds like a song from the old days, it'll come to me.  I keep reading things like this, that people are misunderstood and dismissed until they hit it, and then they're geniuses.  I wonder how the numbers really work out.  To be outside the group is very painful.  It's in our DNA since being rejected from the group could have meant death in the old days.  No wonder it's so hard to really be different.  No wonder that it almost takes a mental health diagnosis category to be able to do it.

Doing the Hard Things

The quote is from Godin's blog.

It reinforces something I read the other evening from a book called "Launch" which I found particularly helpful in focusing on what it is that makes for a powerful experience.  They ask you to think about Disneyland.  How many things of scale large and small they do to make the experience "magical" and boy does it work.  (Disclaimer, I haven't been in 20 years, but I certainly remember it.)
So in thinking about Disneyland with my own business, I immediately just became exhausted even thinking about it.  Changing from appointment calls, to scheduling to materials, to practice space, music, feedback.  It was so enervating, it was difficult to even continue to imagine. Hurt  my head.
But today is another day, and just like with anything else, I'm sure it's just a matter of planning, breaking it down, making the steps ever smaller. Prioritizing.  So, I love the inspiration of Disneyland, not literally, but of what can actually be accomplished with enough imagination.  Fortunately for me, I do bring something unique and innovative to my practice that helps me to stay motivated, that it's not just shine and no shoes. This blog post echoes the process.

 Doing the hard things
One model of organization is to find something that you're good at and that's easy and straightforward and get paid for that.
The other model is to seek out things that are insanely difficult and do those instead.
Dave Ramsey does a three hour radio show every day. He books theaters and has a traveling road show. He has the discipline to only publish a new book quite rarely, and to stick with it for years and years as it moves through the marketplace. He has scores of employees. And on and on. By doing hard work that others fear, he creates unique value.
Rick Toone makes guitars that others would never attempt. Rollin Thurlow does the same with canoes.
Henry Ford did the same thing with the relentless scale and efficiency he built at Ford. Others couldn't imagine raising their own sheep to make their own wool to make their own seat fabric...
"How do we do something so difficult that others can't imagine doing it?" is a fine question to ask today.

Bezos Tips

Not a particular fan, but like the advice.
http://www.businessinsider.com/7-jeff-bezos-quotes-that-will-change-the-way-you-think-about-business-2014-5
No one can accuse Jeff Bezos of thinking small or falling prey to convention. The man who dared to build the everything store has a famously idiosyncratic approach to business.

From the big things like largely ignoring profits(and mostly getting away with it) to small ones like starting meetings with some communal reading, the Amazon.com founder doesn't do things the usual way.

What's the thinking behind his quirky ways and what can you learn from the Bezos approach to business that might change how things are done at your own company?

Recently on his blog current Microsoft employee and former private equity fund partner Tren Griffin suggested you go straight to the source, helpfully combing through Bezos' public utterances for valuable nuggets of wisdom.

Inc.com reached out to ask if we could round up a few of the quotes he unearthed. Here's a sampling:

"Your margin is my opportunity."

As Griffin explains "Bezos sees a competitor's love of margins and other financial 'ratios' as an opportunity for Amazon since the competitor will cling to them while he focuses on absolute dollar free cash flow and slices through them like a hot knife through butter."

"Bezos spelled out his focus on absolute dollar free cash flow in his 2004 letter to shareholders. He is not about to run his company based on a ratio much beloved by someone outside the company, such as a Wall Street analyst," Griffin elaborates. Are you looking focused on the right numbers for your business or are you more worried about hitting metrics that someone else told you matter?

"The balance of power is shifting toward consumers and away from companies… The right way to respond to this if you are a company is to put the vast majority of your energy, attention, and dollars into building a great product or service and put a smaller amount into shouting about it, marketing it."

"In the old world, you devoted 30% of your time to building a great service and 70% of your time to shouting about it. In the new world, that inverts," Bezos continued. Are you too focused on how you talk about your business and not on what it actually does? "The very best businesses acquire customers 'organically' without advertising. Great products and word of mouth drives sales at these companies. By contrast, companies which must sell their wares with huge advertising budgets are losing their edge in the Internet era," comments Griffin.

"If you double the number of experiments you do per year you're going to double your inventiveness."

Perhaps increasing your innovation quotient is simpler than it first appears. Simply try more things. Based on this quote, that appears to be the Amazon approach.

"If you decide that you're going to do only the things you know are going to work, you're going to leave a lot of opportunity on the table."

This point is obviously related to the one above. Experiments, by definition, can fail. Avoid failure to spare your ego and you cut down on the number of experiments, and it's often a bigger problem to fail to experiment than it is to experiment and fail. According to Griffin,"“Warren Buffett puts it this way: 'Typically, our most egregious mistakes fall in the omission, rather than the commission, category. That may spare Charlie [Munger] and me some embarrassment, since you don't see these errors; but their invisibility does not reduce their cost.'"

"You have to be willing to be misunderstood if you're going to innovate."

OK, it's not only Bezos who says innovation can be lonely, but he certainly exemplifies the principle. "You can't outperform the market if you are the market. Similarly, you must adopt a non-consensus view and be right about that view to beat competitors," Griffin says.

"Frugality drives innovation, just like other constraints do. One of the only ways to get out of a tight box is to invent your way out."

Do you spend your days dreaming of a time a flood of money will scour away your business's problems? Your daydreams may be misguided. "More money often equals more problems. Companies with too much money are often less rather than more innovative," notes Griffin. It can, of course, be hard to learn to love your constraints, but this quote suggests there are benefits to be found in doing so.

"The great thing about fact-based decisions is that they overrule the hierarchy."

Many companies make choices based on the seniority or charisma of those arguing the various points of view. Not at Amazon. Could your company benefit from trying a more fact-based approach?

Read more: http://www.inc.com/jessica-stillman/7-jeff-bezos-quotes-that-will-make-you-rethink-success.html#ixzz376HZweFn

Elon Musk

Reuters

"You encounter issues you didn't expect, step on landmines. It's bad. Years 2 to 4 or 5 are usually quite difficult. A friend has a saying, it's 'eating glass and staring into the abyss' ...

"If you’re cofounder or CEO you have to do all kinds of tasks you might not want to do ... If you don’t do your chores, the company won’t succeed ... No task is too menial."

Read more: http://www.businessinsider.com/brilliant-elon-musk-quotes-2014-6?op=1#ixzz376EoQDTO

Rework the Morning Routine

This one REALLY speaks to me.
8. Rework your morning routine.
Then make sure you can get to that task as smoothly as possible. Pretend you're an Olympic sprinter and your morning routine is like the warm-up for a race. Don't dawdle, don't ease your way into your morning, and don't make sure you get some "me" time (hey, sleep time is me time). Get up, clean up, fuel up—and start rolling.
My elapsed time from bed to desk is about 15 minutes so there's not much I can improve there. So I started taking a different approach. I once checked email first thing; now I get at least one important thing done.
Sprinters don't do cool-down laps before they race. Neither should we.